The IKF has 59 member countries all over the world. In the next few years the IKF is committed to growing the number of countries where korfball is played in a controlled way.
The 2012 / 2015 IKF strategy states a target of 65 member countries by 2015. IKF’s Development and Education Committee is working hard to achieve this, in combination with the five Continental Confederations.
The marketing challenge is to increase our presence in the media.
Distribution channels for korfball
Media channels and options are numerous: printed papers, magazines, Korfball International, TV, YouTube, korfball on YouTube sports channel, radio and websites, plus social media such as Twitter, Facebook, Linkedlin and Hyves. In addition, each member country has its own local media in its own language, which multiplies korfball’s potential presence in the media by a factor of 59!
Yet another multiplier is the number of clubs, universities and individual players in the 59 countries. We have at least 250,000 players all over the world: men and women who play korfball.
This combination of members, including countries and players in these countries, is our available set of distribution channels all over the world.
All distribution channels have a constant need for content. They need to fill pages in newspapers, in magazines, in Korfball International, minutes in TV programmes, webcasting on the ikfchannel with YouTube, interviews on radio, news items on websites, on social media.
Regular good quality content is the most effective way to attract attention.
What motivates me to read, listen, or look for news, information, films and recordings?
IF I EXPECT TO FIND SOMETHING ATRRACTIVE AND NEW, THAT DELIVERS ME ADDED VALUE.
It is our task to deliver daily korfball news, with added value.
If every IKF member i.e. every korfball player, delivers one news item per day, we would have a massive pile of attractive news for distribution through local channels and through the IKF’s channels.
This contributes heavily to our goal to increase awareness for korfball worldwide, and it also supports our presence in the media. More content means more presence in the media, so we can double our media presence.
If all korfball players contribute to delivering news, the IKF will easily double our presence in the media.