Media attention during the IKF WKC
The 10th IKF World Korfball Championship in Belgium from 30 October till 8 November 2015 attracted massive media attention all over the world.
The IKF website showed record breaking figures. Worldkorfball.org and the IKF WKC matches had even higher figures till around 10,000 per eventday and over 300,000 page views.
Further we received in each of the websites visitors from more than 100 countries all over the world. The top-10 based on absolute numbers is: Netherlands, Belgium England, Germany, Spain, Portugal, Australia, Czech Republic, Hong Kong China and Russia. On the places 12 and 13 we have two countries – France and United States of America – without participation in the event.
The IKF WKC final was live on Dutch public TV and attracted around 600,000 extra spectators. Belgian public TV showed the final as well; figures later. Both TV stations showed up in Antwerp with big teams to make side shows as well. And both brought former Dutch and Belgian internationals in as co-commentators. The Dutch had Ms Mady Tims, recent super star. The Belgians had Ms Ilse Poinart. She scored the decisive goal that brought Belgium the World Cup in 1991.
Belgian king Philippe was present in the final as well in the sold out Lotto Arena in Antwerp. He took the time to make a photo with the Belgian team and after the match he handed the World Cup to the captain of the World Champions.
In Chinese Taipei all their home team matches were distributed as well.
In Germany the WDR produced a documentary on the IKF WKC around the German national squad. The reporters were very enthusiastic about the great atmosphere during the whole event.
The IKF WKC underlined that media show interest when there is tension and excitement. The korfball players and the staff did a good job as well.
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Frans Walvis
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Frans Walvis2015-11-11 15:33:352015-11-12 12:39:38Media attention during the IKF WKC